expresscoffee A little something new, on purpose. Come find your next favorite.
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See how your week comes together.
Creative Director · Express Coffee · Example workspace
Metaclick
Creative Director
Calendar
Content
EExpress CoffeeBeta
Creative Director
Next week is planned for Express Coffee — three posts around your new spring menu. Want the first one drafted?
Yes — draft it.
Pulling your brand voice
Choosing the hook
Designing the slides
Done — a five-slide carousel and an editorial, ready for review. Approve and they're on the calendar.
Tell your Creative Director what you want…
Artifacts2 to review
Carousel · 5 slides
Proposed · Tue · 9:00AM
Editorial
Proposed · Thu · 12:30PM
Ready for your reviewExpress Coffee · Example post
Your content, ready for the final say.
Built for the outcomes founders actually need.
Four outcomes · zero busywork
01time
Get your time back.
You're building a business. Posting consistently shouldn't be the thing that breaks. The agent drafts the week so you spend five minutes approving, not five hours making.
02ideas
Always know what to post.
Blank-page paralysis is over. Every week the agent pulls from your brief — wins, deadlines, pain points, hooks — and turns them into stories worth scrolling.
03cost
A creative team without the agency invoice.
Strategist, copywriter, designer, scheduler. The work an agency charges $1,500+ a month for, in one agent that obsessively learns about your business.
04reach
New customers find you through your story.
They discover your feed through content that hooks them, and fall in love with your brand before they ever click your bio.
Field notes · the storytelling chapter
Storytelling
A businesswith a storyhas a customerfor life.the thesis
Metaclick lives in storytelling. Most platforms focus on ads with CTAs or content for the sake of content, with no alignment to the business behind it.
Storytelling is the missing ingredient that takes a small business from invisible to unforgettable.
Story is the product · Everything else follows
A week, built in real time
Sunday night, your creative director is already working.
week complete · approve and ship
Mon09:00
Nobody orders the same twice
Tue11:30
The 6 a.m. reset
Wed08:00
Could've brewed at home
Thu17:00
A new flavor every week
Fri10:00
Same cup, new first sip
Every post lands in your queue. Approve, edit, or send back for another version. The agent learns from every call you make.
Questions
Things founders ask before they sign up.
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Fall of 2026. Right now we're in beta: you can create an account and start today, or apply to the founding cohort to work hands-on with the team. The waitlist keeps you posted on major milestones.
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It starts with a short onboarding that grounds the agent in the essentials — your mission, voice, products, and the customers you serve. From there it keeps learning: the more you work with it, the more your feedback and direction get folded into its memory, so its understanding of your brand grows sharper and more complete over time.
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Yes — always. Nothing goes out without you. Drafts land in your queue; edit, ask for another take, or approve to schedule.
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Instagram for now. Your creative director plans, produces, and schedules content built for Instagram. Today you post the approved pieces yourself. Publishing straight to your connected Instagram account is rolling out to beta members next. We're focused on doing one platform exceptionally well, with more on the way as we grow.
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The agent is trained to create content that is aligned with your product or service, storytelling principles, and social media engagement hooks. It learns based on your feedback to hone in on the best way to tell your story.
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No. We create storytelling content for your Instagram, not ads — content that helps the people who find your account understand who you are, what problems you solve, and why they should buy from you.
Have a question? Send us a message.
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