MetaClick logoMetaClick

Privacy Policy

Last updated: July 3, 2026

1. Introduction

MetaClick, Inc. ("MetaClick," "we," "us," or "our") operates an AI-powered marketing platform whose autonomous "Creative Director" agent researches your business and plans, writes, and generates social-media content (including images, carousels, and video) for you to review and schedule. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and services.

By using MetaClick, you agree to the practices described in this policy. This policy should be read alongside our Terms of Service.

2. Information We Collect

2.1 Account Information

When you create an account, we collect registration details such as your email address, password, and name. If you sign in through a third-party provider (e.g., Google), we receive basic profile information from that provider, such as your name, email, and profile picture.

2.2 Brand and Business Information

During onboarding and ongoing use, you provide information about your business — such as your brand identity, website URL, visual assets (such as logos and product photos), target audience, and creative preferences. When you provide a website URL, or on request, we run automated research on your business: we analyze your website and use third-party web-search and research providers to gather publicly available information in order to build and refresh your brand profile, including audience personas, positioning, and market context. This also includes your conversation history with our Creative Director and the feedback you give on generated content.

2.3 Usage and Generated Content

As you use our platform, we collect data related to the content we generate for you, including images, creative directions, and associated metadata. We also collect your feedback and preferences on generated content (such as which images you accept or reject), campaign activity, and general service usage data.

2.4 Payment and Billing Information

When you subscribe to a paid plan, we collect billing-related information such as your subscription and transaction history and purchase details. Payment card information is collected and processed directly by our third-party payment processor. We do not store your full card numbers on our servers.

2.5 Automatically Collected Information

We use essential cookies to maintain your session and authentication state. We do not use analytics cookies, tracking pixels, or advertising cookies. Our website loads fonts and icons from third-party servers, which may involve those providers collecting standard connection data (e.g., IP address) in accordance with their own privacy policies.

2.6 Mobile Number (SMS)

If you choose to enable SMS/text notifications, we collect the mobile phone number you provide and a record of your opt-in, including the date and time you verified the number. We also retain the content of the two-way messages you exchange with our AI assistant. See Section 12 for details on our SMS program.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Research your business and plan, write, and generate marketing content (images, carousels, and video) based on your brand profile and preferences
  • Analyze your feedback to improve generation quality over time
  • Process payments and manage your subscription
  • Send transactional communications (e.g., account verification, password resets)
  • Send content-ready notifications and, if you opt in, SMS and email messages
  • Operate two-way chat with our Creative Director over web chat and, if you opt in, SMS and email
  • Send waitlist updates if you have joined our waitlist
  • Enforce our Terms of Service and protect against fraud or abuse
  • Comply with legal obligations

4. Legal Basis for Processing

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data on the following legal bases:

  • Contractual necessity: Processing required to provide the services you have requested, including account management, image generation, and billing.
  • Legitimate interest: Processing for service improvement, fraud prevention, and feedback analysis, where our interests do not override your rights.
  • Consent: Processing for optional communications such as waitlist updates or marketing emails. You may withdraw consent at any time without affecting the lawfulness of prior processing.
  • Legal obligation: Processing required to comply with applicable laws, such as tax recordkeeping or responding to lawful requests.

5. How We Share Your Information

We do not sell your personal information. We share your data with service providers (sub-processors) that help us operate our platform — including AI providers, cloud hosting and storage, payment processing, web-research providers, and the messaging and email providers that power notifications and two-way chat — as described below. A current list of our sub-processors is available on request at [email protected].

5.1 AI Service Providers

To generate images and power our creative pipeline, we share relevant portions of your data with third-party AI service providers. These providers may receive image generation prompts, style preferences, brand context, conversation history, feedback data, and website URLs, depending on the service being performed (e.g., image generation, creative direction, or business information extraction).

These providers process your data solely for the purpose of delivering their services to us. Your data is not used to train their AI models when accessed through their APIs. Your feedback (such as accepting or rejecting images) is used to improve your personal generation experience within the platform, not to train third-party models. A current list of our AI sub-processors is available upon request by contacting [email protected].

5.2 Communications Providers

To deliver notifications and to power two-way chat with our Creative Director, we share limited information with third-party communications providers: an SMS/text-messaging provider (if you opt in to texts) and an email delivery provider. If you opt in to SMS, we share your mobile phone number and message contents with our messaging provider solely to transmit texts to you and route your replies back to us. When you exchange email with our Creative Director, your email address and message contents are processed by our email provider to deliver and receive those messages. These providers process this information only to provide the messaging service and are not permitted to use it for their own marketing purposes. Your mobile number and SMS opt-in data are not shared with any other third parties for marketing purposes.

5.3 Web Research Providers

To research your business and build your brand profile, we share your website URL and related business details with third-party web-search and research providers. These providers return publicly available information about your business, which we use to generate audience personas, positioning, and market context. They process this information solely to provide the research service to us.

5.4 Other Disclosures

We may also disclose your information:

  • To comply with legal requirements, such as a court order, subpoena, or legal process
  • To protect the rights, property, or safety of MetaClick, our users, or others
  • In connection with a merger, acquisition, or sale of assets, in which case you will be notified of any change in ownership or use of your data
  • With your explicit consent

6. Data Retention

We retain your data as follows:

  • Account and brand profile data: Retained as long as your account is active.
  • Generated images: Retained until you delete them or your account is deleted. You can delete your images at any time.
  • Conversation history and feedback: Retained as part of your brand profile and campaign data while your account is active.
  • Payment and transaction records: Retained for up to 7 years for tax and legal compliance.
  • SMS opt-in and message logs: Retained while your number is verified and for a reasonable period after you opt out, so we can honor STOP requests.
  • Waitlist data: Retained until you request removal.

When you delete your account, we remove your personal data, brand profile, and generated images. Certain records (such as payment history) may be retained as required by law.

7. Cookies and Tracking Technologies

We use only essential cookies for authentication and session management. These cookies are necessary for the service to function and cannot be disabled. We do not use analytics cookies, advertising cookies, third-party tracking pixels, or browser fingerprinting.

8. Your Privacy Rights

8.1 Rights for All Users

Regardless of your location, you have the right to:

  • Access your personal data and request a copy
  • Correct inaccurate or incomplete data
  • Delete your account and associated data
  • Portability: Request your data in a machine-readable format
  • Object to certain processing activities

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

8.2 Additional Rights for EEA/UK Residents (GDPR)

If you are in the EEA or UK, you also have the right to:

  • Request restriction of processing of your personal data
  • Withdraw consent at any time for consent-based processing
  • Lodge a complaint with your local data protection supervisory authority
  • Not be subject to decisions based solely on automated processing

8.3 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information is collected, used, and shared
  • Delete your personal information
  • Opt out of the sale or sharing of personal information
  • Non-discrimination for exercising your privacy rights

MetaClick does not sell or share your personal information for cross-context behavioral advertising. Data shared with AI service providers is solely for service delivery purposes.

9. International Data Transfers

Your data is processed in the United States. Our infrastructure is hosted on cloud servers primarily in US regions. AI service providers may process data in various jurisdictions. For users in the EEA or UK, transfers are conducted under Standard Contractual Clauses or other approved legal mechanisms to ensure adequate protection of your data.

10. Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption of data in transit, secure authentication, and access controls that isolate user data. While we take reasonable precautions, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

11. Children's Privacy

Our service is not directed to individuals under the age of 18. By using our service, you represent that you are at least 18 years old. If we learn that we have collected personal information from someone under 18, we will promptly delete that information. If you believe a minor has provided us with personal data, please contact us at [email protected].

12. SMS/Text Messaging

MetaClick offers an optional SMS/text-message program — the MetaClick text-message program — that sends content-ready notifications and supports two-way messaging with our AI assistant ("Remi"). This program is available only to registered users who choose to opt in.

Consent. You opt in from within your MetaClick account (Dashboard → Settings → Notifications) by entering your mobile number and confirming a one-time verification code we send by SMS. We only send messages to numbers verified this way. We do not collect mobile numbers for SMS from purchased lists or third parties, and consent to receive text messages is not a condition of purchase.

Message types and frequency. Messages include notifications that your requested content is ready to review and replies from our AI assistant to messages you send. Message frequency varies based on your activity.

Rates. Message and data rates may apply.

Opt-out and help. You can opt out at any time by replying STOP to any message; you will receive one confirmation and no further messages. Reply HELP for help, or contact [email protected].

No sharing of mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or buy mobile phone numbers or SMS opt-in consent data. Sharing with the subcontractors and service providers that support our messaging service — such as the messaging provider that transmits our text messages (see Section 5.2) — is permitted solely so that messages can be delivered to you. Text-messaging originator opt-in data and consent will not be shared with any third parties.

13. Third-Party Links and Services

Our platform may contain links to third-party websites or services, and our automated brand research analyzes publicly available information about your business from your website and third-party sources (see Section 2.2). We are not responsible for the privacy practices of those third parties or of any website we analyze at your direction. We encourage you to review the privacy policies of any third-party services you interact with.

14. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (to the address associated with your account) or by posting a prominent notice on our website. The "Last updated" date at the top reflects the most recent revision. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

15. Contact Us

For privacy-related inquiries, to exercise your data rights, or if you have an unresolved privacy concern, contact us at [email protected]. We aim to respond to all requests within 30 days. Residents of the EU or UK may also lodge a complaint with their local data protection authority.