Privacy policy
MetaClick learns your brand and makes posts for you to approve, and can publish them to an Instagram account you connect. This policy says what we keep, who handles it, and how to have it deleted.
Last updated September 25, 2026
MetaClick AI LLC ("MetaClick," "we," "us," or "our") operates an AI-powered marketing platform whose autonomous "Creative Director" agent learns your brand and plans, writes, and generates social-media content (including images, carousels, and video) for you to review and schedule and, if you connect an Instagram account, publishes the posts you approve on your behalf. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and services.
By using MetaClick, you agree to the practices described in this policy. This policy should be read alongside our Terms of Service.
When you create an account, we collect registration details such as your email address, password, and name. If you sign in through a third-party provider (e.g., Google), we receive your name and email address from that provider.
During onboarding and ongoing use, you provide information about your business — such as your brand identity, website URL, visual assets (such as logos and product photos), target audience, and creative preferences. When you provide a website URL, we analyze your website to build and refresh your brand profile. This also includes your conversation history with our Creative Director and the feedback you give on generated content.
As you use our platform, we collect data related to the content we generate for you, including images, creative directions, and associated metadata. We also collect your feedback and preferences on generated content (such as which images you accept or reject), campaign activity, and general service usage data.
When you subscribe to a paid plan, we collect billing-related information such as your subscription and transaction history and purchase details. Payment card information is collected and processed directly by our third-party payment processor. We do not store your full card numbers on our servers.
We use essential cookies to maintain your session and authentication state. We also use a third-party product-analytics service to understand how MetaClick is used: which pages are visited, which buttons and links are clicked, errors that occur, and, on pages inside your account, session replays that show how the screen was used. Replays mask everything you type, and hidden fields, file uploads, the contents of network requests, and the addresses of private images are never recorded. Analytics data includes technical details such as your IP address, browser and device type, and the pages you view. Inside your account it is associated with your account so we can see how a feature performed for a real customer. We use this data only to improve MetaClick and fix problems, never for advertising, and we never sell it.
Our website also loads fonts and icons from third-party servers, which may involve those providers collecting standard connection data (e.g., IP address) in accordance with their own privacy policies.
Connecting an Instagram account is optional. Without it, MetaClick makes content that you download and publish yourself. If you connect an Instagram account so MetaClick can publish your approved posts, we receive from Meta the account's identifier, username, profile picture, and account type, together with an access token that allows MetaClick to publish on that account's behalf. We store the token in encrypted form. When MetaClick publishes a post, we keep the identifier and link of the post on Instagram and the time it went live. We may also receive performance information about the posts we publish and about your account (such as views, reach, likes, comments, saves, and shares) so the Creative Director can plan around what works. We never receive or store your Instagram password, and we do not read your direct messages.
On our public marketing pages (not inside your account), we may use advertising-measurement tools such as Meta's pixel to understand whether our own advertising brought you to MetaClick and to measure sign-ups. These tools may set cookies and share limited information about your visit with the advertising platform, such as the pages you viewed and, after you sign up, a hashed identifier that cannot be read back into your email address. Where the law requires it, we ask for your consent before these tools run. See Section 7 for how to opt out.
We use the information we collect to:
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data on the following legal bases:
Your business information is yours. We do not sell it, we do not give it to anyone for their own use, and nothing you share with MetaClick is made available to other businesses or to anyone searching for it. A small number of service providers handle your information on our behalf so the product can work: the companies that host our servers and storage, process payments, deliver email, and run the AI models and analytics we use. Each one works under contract, on our instructions, and only to provide its service to us. When you connect an Instagram account, we also send Meta the content needed to publish your approved posts (see Section 5.3). A current list of our providers is available on request at [email protected].
MetaClick does its planning, writing, and image work by running AI models operated by third-party providers, the way a designer runs software. To do that work, our systems send the model only what the task needs: for example a rendering prompt, your style preferences, the relevant brand context, the part of your conversation being answered, or your website address when the Creative Director is learning about your business. The provider processes the request and returns the result.
These providers act under contract, on our instructions, and only to return that result to us. Your information is not used to train their models, and they may not use it for any purpose of their own or make it available to anyone else. The feedback you give on posts (accepting or rejecting them) is used only to improve your own results inside MetaClick.
Our emails reach you through a delivery service, the way any company's mail goes through a carrier. It carries the messages you exchange with the Creative Director and our notifications, and handles only what it takes to deliver them: your address and the message itself. It may not use any of it for purposes of its own.
This happens only if you connect an Instagram account, and only for posts you approved. At posting time we hand Instagram exactly what it needs to publish that post: the images and caption you approved, plus Instagram's AI label, which goes on every post MetaClick publishes. Meta publishes it on your account under its own terms and privacy policy. Meta also tells us if you remove MetaClick's access from inside Instagram, so we stop publishing and delete the access token. Meta receives nothing else from us: not your brand profile, not your conversations, and nothing about your customers.
The usage data described in Section 2.5 is processed by an analytics tool we run through a third-party provider, the same way we run our servers. It holds that data on our behalf in the United States, may not use it for any purpose of its own, and is named in the provider list available on request.
Beyond the providers above, your information leaves MetaClick only:
We retain your data as follows:
To delete your account and everything we hold about you, open Settings › User info and choose Delete my account. After you confirm, your account, brand profile, conversation history, generated images and posts, uploaded files, and any Instagram access are removed within minutes, your analytics profile and session replays are deleted, your subscription is cancelled, and we send one email confirming it. Usage analytics events are kept with your name and email removed. If you cannot sign in, email [email protected] from the address on your account and we will run the same deletion within 30 days. Records we must keep by law, such as payment history held by Stripe, our payment processor, are retained for the periods listed above, as is the minimal record of a beta application. To remove only an Instagram connection, open Settings and choose Disconnect on the Instagram row; that deletes the access token immediately and stops all publishing. Removing MetaClick from your Instagram account's connected apps has the same effect.
We use essential cookies for authentication and session management. These cookies are necessary for the service to function and cannot be disabled. We also use product-analytics cookies and similar browser storage (see Section 2.5) to recognize your browser across visits and, inside your account, to connect usage to your account. On our marketing pages we may use advertising-measurement cookies (see Section 2.7). We do not use browser fingerprinting.
You can block or delete cookies in your browser settings; blocking essential cookies will sign you out. Where the law requires consent for non-essential cookies, we ask before they run. To opt out of analytics or advertising measurement in any other case, email [email protected].
Regardless of your location, you have the right to:
To exercise these rights, contact us at [email protected]. We will respond within 30 days.
If you are in the EEA or UK, you also have the right to:
If you are a California resident, you have the right to:
MetaClick does not sell your personal information. If we use advertising-measurement tools on our marketing pages (see Section 2.7), that use may count as "sharing" for cross-context behavioral advertising under California law; you can opt out by declining those cookies or by emailing [email protected]. Data shared with AI, analytics, and social-platform providers is solely for service delivery purposes.
Your data is processed in the United States. Our infrastructure is hosted on cloud servers primarily in US regions. AI service providers may process data in various jurisdictions. For users in the EEA or UK, transfers are conducted under Standard Contractual Clauses or other approved legal mechanisms to ensure adequate protection of your data.
We implement industry-standard technical and organizational measures to protect your data, including encryption of data in transit, secure authentication, and access controls that isolate user data. While we take reasonable precautions, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
Our service is not directed to individuals under the age of 18. By using our service, you represent that you are at least 18 years old. If we learn that we have collected personal information from someone under 18, we will promptly delete that information. If you believe a minor has provided us with personal data, please contact us at [email protected].
Our platform may contain links to third-party websites or services, and we analyze the website you give us to learn about your business (see Section 2.2). We are not responsible for the privacy practices of those third parties or of any website we analyze at your direction. When you connect an Instagram account, your use of Instagram is governed by Meta's terms and privacy policy. We encourage you to review the privacy policies of any third-party services you interact with.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (to the address associated with your account) or by posting a prominent notice on our website. The "Last updated" date at the top reflects the most recent revision. Continued use of our services after changes take effect constitutes acceptance of the updated policy.
For privacy-related inquiries, to exercise your data rights, or if you have an unresolved privacy concern, contact us at [email protected]. We aim to respond to all requests within 30 days. Residents of the EU or UK may also lodge a complaint with their local data protection authority.